Pioneering B2B for over a century – with a slight change in course along the way.
Yes, our name is a bit unusual, and it often sparks conversation. No, it’s not a secret code, a lucky number sequence, or our street address – it’s our global coordinates: 42N, 89 W. This not only pinpoints our location but, more importantly, symbolizes our core philosophy: positioning. It’s about understanding your current market position and your future aspirations.
Founded 120 years ago as Cummings Advertising Inc., we may be the first agency dedicated to the unique needs of business-to-business marketing. While the industry has evolved dramatically, our commitment to understanding and serving B2B clients has remained constant through numerous transitions. Back in 2009, our current President, building on decades of experience with the firm, led a strategic rebranding to create fortytwoeightynine – a name that reflects our global perspective on brand positioning. Today, we blend our rich history and deep B2B expertise, particularly within the food and industrial sectors, with a forward-thinking approach to marketing, built on adaptability, consistency, and responsibility. Our collaborative, silo-free team structure ensures seamless and effective service for our clients.
Our daily agency operations serve the needs of our clients in the food ingredient, equipment and processing; powder coating and industrial finishing; material handling, packaging and logistics; industrial engineered and manufactured products and systems.
We’ll start by discussing your objectives, uncovering your goals, and understanding your brand vision to pinpoint your unique market position. We understand the importance of supporting your salesforce, or engaging your distributor-partner networks, or speaking to your customers with messages that relate directly to them – through a cohesive, adaptable and measurable B2B marketing strategy that originates from a single point, where the growth and continuity of your brand is in good hands.
Crafting effective marketing strategies and programs should always be adaptable to ensure long-term success in achieving your sales and growth objectives. There shouldn’t be a final destination; instead, think of it as a continuous journey with ALWAYS A NEXT STEP. Our agency leverages resources effectively, integrating cutting-edge technology with the latest insights. This approach ensures that your initial engagements have the potential to turn into customer conversions while keeping their interest piqued for future interactions.
Great things happen when all points align.
Guides:
Rick Belinson > President & Brand Strategist
Amanda Nyen > Account Strategist & Media Director
Jennifer Hankins > Accounting/Production Manager
Tony Dzik > Graphic Designer
Nathan Schivley > Web Developer/Designer
Greg Johnson > Web Developer & SEO/SEM