FAQ

A: Our brand strategy process begins with a thorough discovery phase, including research into your target audience, market analysis, and competitor analysis. We then work with you to define your brand’s purpose, values, and personality, culminating in a comprehensive brand strategy document.

A: Each website its treated as unique by us, but in general we follow a phased approach, starting with a needs assessment and user experience (UX) analysis. We then design and develop the website, ensuring it aligns with your brand guidelines and delivers a positive user experience.

A: Branding investment depends on the scope of work and complexity of the project. We typically work on a project-based or a predictable fee basis and can provide customized quotes after we understand your specific needs.

A: Effective marketing sometimes isn’t about a quick fix. By creating a long-term strategy, it gives a consistent brand building, audience engagement, and sustainable growth within a period of time, typically about a year. This allows us to track buying cycles, determine what message resonates with your customers at certain points, optimize efforts and maximize your return on investment.

A: We have had great success with what we term monthly “mini” campaigns. This can be perfect for a product launch or specific buying cycle period. Although, short-term tactics might provide a temporary boost, it can be used to create more of a longer strategic plan that will start building the foundation for long term growth and lasting success.

A: First and foremost, we manage your budget with the same care and thought, we give our own. We pride ourselves to truly understand what you want to accomplish and what you want us to provide. We always encourage our clients to share as much information as they feel comfortable so that we can tailor our client’s needs with a focused marketing campaign. Tracking metrics that align with your business goals, including brand awareness, website traffic, lead generation and customer acquisition cost – gives us another layer of data. As we provide regular reports, discuss what is working and what isn’t working, we can create an analysis to demonstrate progress and make data-driven adjustments.

A: Our strategies are designed to be adaptable and flexible. We prefer, and would expect to, establish an understanding of a long-term relationship where we are responsible for increasing awareness of your brand, your product or your process. As we monitor market trends, competitor activity, and customer behavior, we are prepared to adjust the plan as needed to ensure it remains effective.

A: We will discuss with you if your allocated budget is actually “limited” for what you wish to accomplish or not. Our job is to create a strategic approach that can help you make the most of your budget. By prioritizing the most effective channels and efficient tactics, we optimize every dollar is working hard for you. It’s about smart investment, not just big spending.

A: Consistency builds recognition, confidence, trust, and loyalty. When your brand presents a unified message and visual identity across all touchpoints, it creates a stronger impression and makes it easier for customers to connect with you. Brand inconsistency can confuse customers, dilute your brand’s message, and make you appear unprofessional. It creates concern with your customers if they start seeing inconsistent messaging and could allow your competitors to sneak in.

A: The development of a comprehensive brand guide would be created to outline your visual identity (logo, colors, typography) and messaging guidelines. This is the roadmap to ensure that everyone involved in creating marketing materials adheres to the same standards. Keep in mind that if you have brand standards already in place, we can work with you to incorporate the necessary elements and at the same time give you that extra creativity that excels your marketing forward.

A: Our brand ideation process – the ‘brainstorming’ steps we take for brand objectives, strategy development, creative conception, and other elements – that we conduct with our clients is called the Brand Attribute Profile, or BAP for short. Our BAP process typically includes, but is not limited to, the following exploratory steps that are usually completed within a 60-day window of time. Of course, the entire BAP can be accelerated or extended depending on a client’s specific situation.

• Management roundtable
• Employee interviews
• Customer interviews
• Competitive landscape
• Short-term objectives (maybe a 6-month window)
• Long-term outlook (projecting at least the next year or two)
• Foundation for a brand identity program
• Brand position statement or “promise”
• Tagline or theme for campaigns, messaging, website, sales tools, etc.
• Visual scheme and impression

The completion of this BAP process then allows us to formulate the foundation for our brand identity recommendation (the brand position/promise, the positioning statement, the tagline/theme) and the integrated marketing program to best support your short-term objectives, as well as set a base for long-term planning.