Client: Cotta

Position: 42N 89W
Industry: Design & Manufacturing of Heavy Duty Gearboxes
Client Relationship: 2017 – present

Our starting point in creating a new brand presence was for Cotta to recognize themselves as a manufacturer of high-performance engineered gearboxes used in diverse applications, and to get away from the perception of just being another industrial transmission supplier. After months of research, interviews and analysis, we presented a plan to redefine their brand position that included a new logo and tagline, a redesigned and reorganized website with an online parts selector, tradeshow graphics and sales support, and a new product catalog specifically for high-speed gearboxes. Once these elements were put into effect, time went by to allow our new brand message to connect within key target markets, and for Cotta to get comfortable with their new identity.