MicroDried

MicroDried | 100% Fruits and Vegetables, Uniquely Dried

Super Foods for Super Pets

MicroDried offers innovative 100% fruit and vegetable ingredient solutions in 40 different varieties – but with a certain subset of their products offered specifically for pet food applications. Letting the Pet Food Industry know, let’s just say it was “super” fun. We wanted to tie in the super benefits of MicroDried fruits and vegetables to make your favorite furry friends super. Whether as add-ons or mix-ins, these products can be easily incorporated into any pet food recipe. Based on the Super Pets theme, we designed print and digital ads, sales literature, e-blasts, and tradeshow assets leading people to a landing page to get their Super Pets product sample kit.

Who’s Ready To Treat?

Mainly for their Pet Food specific tradeshows, but also as a complementary campaign, we wanted to develop a broader message of Ready-to-Eat so food developers (and you) are Ready to Treat. This works well as a clean inviting set of visuals that gets people’s attention and creates conversations about how MicroDried products can add color, taste, texture and nutritional benefits into a variety of pet food applications. The pop-up graphics give a clean and bright general message that anchor the space along with a tie-in leading to the main website or landing page.

Initial Results:

A preshow e-blast to 125 Petfood Forum attendees produced a 54% open rate with 34% CTOR (minimum track stats due to privacy settings), and over 30 new leads have been added from at-show and post-PFF marketing activities. We’ve seen over 150 clickthrough visits through online ad efforts, generating at least 500 pageviews of pet food application-related webpages on the MicroDried site.