When Kansas Protein Foods wanted to expand their ‘rather regional’ presence within the food industry, our agency was tasked with creating all the required elements to introduce their textured soy flour and flavored soy proteins to the broader North American audience. This included an updated brand identity, new website and LinkedIn page, a comprehensive tradeshow plan for their first IFT, and monthly campaigns focused on a “Featured Product of the Month” using e-marketing, PR and editorial contributions, and social media. They were then acquired by ADM in early 2023, so we are now involved with rebranding them using ADM standards.