For this global brand of automotive, marine, industrial and other special driveline technologies that we worked with for 25 years, video marketing became a vital part of our overall communication strategy. YouTube has become the number-two search engine, with only Google ahead of it. Over 90% of all Internet users watch online video content on a monthly basis, with a growing majority viewing weekly. 72% of consumers claim they would rather watch video than read text, with over 75% expecting to see video content from those brands that they prefer to use. Customers became more engaged with the ZF brand online, which increased their chance of taking the next step and contacting ZF for more product information.

The visual content developed for ZF ranged from showing a “day in the life” of ZF sales reps, to on-location customer installations and success stories, to introducing a new product line at a tradeshow or industry event. These videos became powerful storytelling tools that were shared across their websites, social media channels, and in sales presentations. From initial concept to script development, through to final edit and production, our agency helped ZF tell these types of visual stories for a variety of applications to a diverse mix of audiences – including Marine, Rail, and Aviation, as well as specialty drivelines for companies like Bigfoot Monster Trucks.